Pakistan’s e-commerce marketplace is rapidly growing, driven by increased internet access, mobile usage, and digital payment adoption. Platforms like Daraz, Telemart, and Foodpanda dominate the market, offering products from electronics and fashion to groceries and services.
The Pakistani market is unique for its mobile-first approach, fast adoption of fintech solutions like Easypaisa, and growing interest in online shopping even in smaller cities. Sellers who focus on reliable delivery, localized content, and competitive pricing can tap into a highly engaged and expanding audience.
Pakistan represents a key opportunity for businesses looking to scale in South Asia, combining digital innovation with a young and tech-savvy population.
The Pakistani market is unique for its mobile-first approach, fast adoption of fintech solutions like Easypaisa, and growing interest in online shopping even in smaller cities. Sellers who focus on reliable delivery, localized content, and competitive pricing can tap into a highly engaged and expanding audience.
Pakistan represents a key opportunity for businesses looking to scale in South Asia, combining digital innovation with a young and tech-savvy population.